Fay Hinkson is a seasoned market research professional with twenty years’ experience. Fay brings a unique combination of skills to draw insight from market research, statistical modelling and economic analysis to guide successful strategies.

Fay has designed and led quantitative and qualitative research projects, b-to-b and b-to-c, for leading global corporations such as Michelin, Yamaha, Toyota/Lexus, and Staples, and her industry experience includes automotive, pharmaceutical, retail/e-commerce, manufacturing and consumer packaged goods. Fay provides strategic orientation to clients on penetration of new country markets, product launches, online and offline marketing campaigns as well as ongoing feedback on brand awareness and the competitive environment.

Fluently bilingual in English and French and with a good command of Spanish, Fay has conducted research across North America, Central America, the Caribbean, and Europe. She holds a BSc in Psychology and an MBA in Global Management.